Buy Sell Source Trade

We believe buying a pre-owned watch should be straightforward, transparent and enjoyable

Avera Trading Company grew from a long-standing appreciation for fine watches and a belief that buying a pre-owned timepiece should feel straightforward, personal and trustworthy.

What began as a personal interest developed into a deeper study of watches, their history and the market surrounding them. That passion eventually became Avera Trading Company—a business focused on helping clients buy, sell, source and trade luxury timepieces with confidence.

Every watch we offer is carefully selected and represented honestly. We provide clear information about its condition, history and presentation, and we welcome questions, additional photograph requests and video requests. Our goal is not simply to complete a transaction, but to give each client the information and personal attention needed to make a comfortable, informed decision.